Lovefilm launches new streaming app

Amazon-owned UK OTT subscription video-on-demand service Lovefilm has launched a new streaming app for internet connected devices. The app will initially be launched on the Sony PlayStation 3 games console in the UK and Germany, and will then be rolled out to all Lovefilm Instant-enabled platforms.

According to Lovefilm new features include an improved search functionality and recommendation engine, and a new user interface.

Lovefilm has also added a Watchlist feature, allowing members to create an unlimited streaming playlist that can be accessed at any time. A new display on users’ home pages keeps track of what content they are currently viewing and the last location reached in that video to make it easier to resume viewing from the same place via any Lovefilm-enabled device.

The PlayStation 3 update also enables Lovefilm subscribers to watch HD content via the games console for the first time.

“Lovefilm has been a fantastic part of the services offering on PlayStation 3 since 2010. Now with a brand new improved app coming first to PlayStation 3 plus the addition of HD content, this is a huge enhancement to the PlayStation entertainment portfolio and even more relevant for our millions of UK customers,” said Fergal Gara, vice-president and managing director for Sony Computer Entertainment UK and Ireland.