Twitter and Publicis sign major ad deal

Twitter has signed a major ad deal with Publicis’ Starcom Media Vest Group, reported to be worth “hundreds of millions of dollars” in the coming years.

The news, first reported by the FT but acknowledged by Starcom CEO Laura Desmond, hints at the increasingly close relationship between Twitter and the TV industry, and the micro-blogging network’s importance in media marketing.

The news comes days after BBC America announced it has signed a deal with Twitter, with the firm also reportedly in talks with other networks in a bid to bring more TV content and clips to the site.