Netflix viewing hits 4 billion hours

Netflix viewers watched more than 4 billion hours of content on the video-on-demand service in the last three months, according to CEO Reed Hastings. 

The stat, released via Hastings on his Facebook page, came in the same week that Netflix told investors in a regulatory filing that it may use Facebook, Twitter and its blog to disclose material information.

This followed a ruling this month by the SEC that companies should identify what sites they issue information on in order to stay compliant with fair-disclosure rules.

Using the 4 billion figure as a jumping-off point, BTIG analyst Rich Greenfield estimated that Netflix’s 28 million US subscribers are watching an average of 87 minutes of Netflix per day, likely making it “the most watched cable network, essentially in-line with the Disney Channel.”