YouTube hits one billion milestone

YouTube has reached a landmark one billion unique users per month with nearly half of the world’s internet users now accessing the site.

Announcing the milestone figure, the Google-owned video site said that its monthly viewership is now “the equivalent of roughly ten Super Bowl audiences” and said that if YouTube were a country, it would be “the third largest in the world after China and India.”

It added that the US’s top 100 advertising spenders, as ranked by AdAge, all now run campaigns on the site.