Polsat launches co-branded Viasat channels

Cyfrowy Polsat has launched three Viasat channels under a joint Polsat-Viasat banner as part of deal agreed last year between the two firms.

The Modern Times Group-owned Viasat pay channels Viasat Explorer, Viasat History and Viasat Nature have now become Polsat Viasat Explorer, Polsat Viasat History and Polsat Viasat Nature on Polsat’s DTH satellite platform.

Last year the two firms formed a strategic alliance to launch the co-branded channels in the Polish market early in 2013.

The channels first went live under their Viasat names as part of Polsat’s Family HD package of channels in November. From January Polsat’s sales house Polsat Media started selling ads on the channels ahead of the planned rebrand.