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EBU to exploit Paralympic rights
The European Broadcasting Union (EBU) and the International Paralympic Committee (IPC) have formed a partnership whereby the EBU will exploit the media rights to the Sochi 2014 Paralympic Winter Games, the Rio 2016 Paralympic Summer Games and various other para-sport events for all EBU territories, excluding Russia for Sochi 2014 and the UK for both Paralympic Games.
According to the EBU, 27 of its member broadcasters have committed to show the Rio 2016 Paralympics.
The EBU’s Eurovision network will also provide the IPC with extra services, such as production, distribution and onsite activities, to enhance the coverage of IPC Championships and test events.
“This agreement is a major statement of intent about the growth of the Paralympic Movement and the growing appeal of the Paralympic Games,” said Sir Philip Craven, IPC president. “London 2012 was broadcast to over 100 countries, reaching a cumulative global TV audience of 3.8 billion, all of whom I am sure were left inspired and excited by what they saw. To have secured so many territories through the EBU for Sochi 2014 and Rio 2016 so far out from both Games is fantastic news and I’d like to personally thank both Organising Committees for their support.”