Trace appoints Chello Central Europe as CE distributor

Music, sports and lifestyle channel provider Trace Media Group has appointed Liberty Global unit Chello Central Europe to distribute its channels in central and eastern Europe.

The deal will see Chello Central Europe distribute trace’s three channels – Trace Sports, Trace Urban and Trace Tropical – in Poland, Hungary, Romania, the Czech Republic, Slovakia and the Balkans.

“The Trace Group covers a broad range of successful programming with immense international appeal and is a welcome addition to our increasing and diverse portfolio.

Chello’s team is experienced in launching, localising and distributing international sports and music channels to the leading platforms across central and eastern Europe and we are looking forward to working and growing business together,” said Levente Málnay, CEO, Chello Central Europe.