Voddler launches cloud-based purchases

Scandinavian online movie service Voddler is launching a service that lets customers buy movies and store them in the cloud.

Under the new service customers can store purchased movies on Voddler’s network, which can then be accessed on various devices including PCs, smartphones and tablets by logging into their Voddler account. Users will also be able to download the movies.

At launch, Voddler is offering 200 titles to purchase for between SEK69 (€8) and SEK139. Voddler’s rental service currently costs between SEK19 and SEK37 per film.

“Film buyers would like to not have the hassle of remembering where they put their bought movies, regardless of [whether] it’s a physical disc or a downloaded file. A cloud-purchased movie is accessible everywhere where you have an internet-connected screen. You buy it once and access it everywhere. At the same time, we recognise that some consumers still prefer to keep the file themselves, so we also offer traditional downloading,” said Anders Sjöman, Voddler’s head of communication.

Voddler launched its service in 2010 and has deals in place with 35 studios. It faces stiff competition from other operators including Netflix, Lovefilm and MTG’s Viaplay service.