DNA expects HD boost as pay TV remains flat

Finnish cable operator DNA ended September with a total of 601,000 TV subscribers, an increase of just 2,000 year-on-year.

Announcing the company’s third quarter results, CEO Riitta Tiuraniemi said DNA expected to see significant growth from HD TV services. “We expect HD TV viewing to increase quickly as a result of growing sales volumes of HD TVs. This trend is also supported by the Communications Policy

Programme for Electronic Media adopted by the Finnish government, stating that the pay TV operations of terrestrial TV networks will migrate to HDTV networks in the beginning of 2017.”

DNA’s fixed-line subscription base increased to 1,038,000 from 1,035,000.