KidsCo to redesign on-air look

KidsCo is developing a new on-air identity that will roll out next year.

The kids channel will launch a new on-air look and website globally during the first quarter of 2013. KidsCo is also moving its playout services to owner Corus Entertainment’s facilities in Toronto.

Hendrik McDermott, managing director of KidsCo, said: “2013 is set to be an exciting year for KidsCo. We will leverage the global capability and expertise of both our shareholders, NBCUniversal and Corus Entertainment, to deliver a refreshed and much stronger channel, which will allow us to compete on the global stage. We will continue to drive our international growth plans through investment in safe, responsible and localised content and provide excellent value for our affiliates.”