DNA in multiscreen pilot

Finnish cable and DTT operator DNA has begun a multiscreen pilot with vendors Conax, Cubiware, MPS Broadband and Envivio.

The pilot includes end-user testing with various multiscreen services and devices. It also aims address the operational processes and procedures required for DNA to support advanced multiscreen services, and to ensure the operator is prepared to launch OTT .

The pilot is based on content security specialist Conax’s Xtend Multiscreen solution, a pre-integrated ecosystem that aims to add multiscreen and OTT services to existing pay TV operations.

Mikko Saarentaus, business director TV and VAS, DNA, said, “DNA sees the future of TV to be about multiscreen service. This pilot gives us a great opportunity to learn about the end users´ impression on multiscreen services and to better understand the customers’ needs and how they like to use the services. The DNA team will work closely with the pilot partners to address the operational processes and procedures required for DNA to offer integrated support for delivering advanced services to connected devices such as hybrid client devices, tablets and smart phones and position our operations for growth within over-the-top content distribution.”