STV makes YouView debut

STV, the broadcaster and Scottish ITV franchise holder, has launched a content platform on the YouView platform.

STV was selected as one of the first of two initial additional content partners from over 300 expressions of interest from potential partners, with Sky’s new internet TV service Now TV being the other partner. STV Player is now available on YouView, the UK’s new connected TV platform.

Viewers can watch STV programmes live as well as catching up on shows including Coronation Street, Emmerdale and X Factor via the STV Player or through the search function on the YouView programme guide. The service is only available within STV’s Scottish license area.

Richard Halton, YouView CEO, said: “We are very pleased to have STV on board as one of the first content partners for YouView. STV is one of the UK’s most popular television networks offering brilliant original content and it is great that their player is now live on YouView, giving users on-demand access to the channel.”