Conax to unveil new brand


Content security specialist Conax will announce new branding at IBC.

The company said it would reveal a new profile and new strategy for capturing a larger share of “the evolving market within media consumption”.

Conax will also feature demonstrations of its Conax Xtend Multiscreen solution and highlight customer deployments. 
In March, the security provider announced plans to deliver pre-integrated solutions with partners to assist operators in the transition from basic to advanced services, such as an enriched user experience, video-on-demand, multiscreen, NDVR and OTT content delivery.

“Conax has delivered rock solid content protection for pay TV for more than 20 years – a true industry pioneer,” said Morten Solbakken, CEO, Conax. “With the TV business in the midst of a revolution, Conax has been quietly gearing up to take a stronger role in the value chain and is well-positioned at the heart of a dynamic new media landscape. Pay TV operators are in pole position to capture the full potential of consumer demands for new services and methods of consumption. Aligning with the evolving market, Conax will enable content distributors to roll out enhanced services and capitalise on the full potential of the new digital media landscape. 
“We are now ready to take our ‘new’ company to the market through a strengthened product portfolio and partnering strategy and will celebrate the launch with an energized new profile.”

Conax will be exhibiting at IBC on Stand 1.D69