Chello CE rebrands Filmmuzeum and Zone Romantica

Chello Central Europe is rebranding its two movie channels, Flimmuzeum and Zone Romantica to Film Mania and Film Café.

The rebranded channels will be launched on July 2 with new identities and logos designed to attract a wider audience.

Film Mania and Film Café will offer a combination of popular films and TV series focusing on Hollywood hits and studio content, tailored to the needs of Hungarian viewers.

The two brands have been developed by Danish design studio Frame. The July launch will be accompanied by a major marketing campaign. The channels are available on UPC, Magyar Telekom, Digi, Invitel, Tarr, and PR Telecom in Hungary.

Levente Málnay, CEO Chello Central Europe said: “The new brands will effectively reflect the heritage of the two channels that is engaging and innovative. Film Mania will feature movies from Hollywood and the biggest studios in the world while retaining the values of Filmmuzeum. Film Café will continue offering high-quality female focussed entertainment and relaxation. Our goal is to offer varied, fresh programming to meet the demands of Hungarian viewers, in line with the cultural values.”