TiVo partners with PayPal for interactive advertising

TiVo has partnered with PayPal to offer its users the ability to purchase products featured in interactive advertisements on the TiVo user interface.

After setting up an account, users will be able to instantly purchase products using the remote control. The solution will be made available to TiVo’s MSO customers, which include Virgin Media in the UK and Ono in Spain.

“In today’s fragmented TV viewing world it is harder than ever before for advertisers to reach their audiences, and it’s important to find creative ways to get in front of viewers,” said Tara Maitra, senior vice-president, general manager, content and media sales, TiVo. “TiVo’s interactive ads allow advertisers to grab the attention of viewers in unobtrusive ways and on the viewer’s terms. By teaming with PayPal consumers will be able to instantly purchase products with just a few clicks of the remote after an easy, one-time account setup. PayPal’s expertise in online payments, customer service, and working directly with merchants and sellers makes the entire payment process easy and trustworthy and will create a valuable experience for TiVo users and advertisers.”