BBC launches Strictly online game

BBC Worldwide, the commercial arm of the UK public broadcaster, has launched the first online game associated with its popular Strictly Come Dancing show.

The game, Strictly Keep Dancing, is available now to UK players at StrictlyKeepDancing.com. It goes live simultaneously with a US version, Dancing with the Stars: Keep Dancing, associated with the US version of the show.

The game allows players to customise their personal avatar and learn different dance routines including the Samba, Jive, Tango and more, all while customising each step to complete their dance routine.

Separately, the BBC has for the first time used short-code mobile numbers to enable viewers to vote for the winner on its primetime talent show The Voice.

Voice short-code numbers are typically five-digit numbers that let the caller know the exact cost of the call. While mobile operators have charged a premium for 0800, 0845 ad 090 numbers, those used for participation TV in the past, short-code numbers are designed to reduce the cost of the call. The voice short-code system has been promoted by the Association for Interactive Media and Entertainment (AIME).