Virgin Media reveals Olympic plans

British cable operator Virgin Media has struck a deal with the BBC and Eurosport that will give subscribers full coverage of the London 2012 Olympic Games.

Virgin customers will be able to watch live coverage via 24 standard and high definition channels as well as BBC 3D and Eurosport’s 3D channel. They will also have access to catch-up content across a number of platforms including the British public broadcaster’s red button services and Eurosport’s On Demand service.

Aleks Habdank, director of digital entertainment at Virgin Media said: “With a full range of live channels in HD and the first Olympics in 3D, Virgin Media TV customers are going to be spoilt with an unbeatable experience for watching the 2012 London Olympics.”

BSkyB has already agreed a deal with the BBC and Eurosport to broadcast HD and 3D coverage of the Games.