Brightcove becomes Certified Widevine Implementation Partner

Online video technology company Brightcove has become a Certified Widevine Implementation Partner, which it says will open the door for Brightcove Video Cloud online video platform customers to package, securely distribute, and protect playback of video content on more than 440 million consumer electronics devices through Google’s Widevine multi-platform digital rights management (DRM).

With Widevine, Brightcove will add support for one of the most widely deployed DRM solutions in the market, which, according to Widevine, reaches more than 440 million devices, including more than 270 million televisions, Blu-ray players, set-top boxes, and game consoles.

Brightcove plans to incorporate cloud-based Widevine DRM packaging into the Video Cloud media asset ingestion process. This will allow content owners and licensees to securely upload premium content and have it programmatically encrypted and packaged with Widevine DRM. Once packaged, these assets can then be distributed via Video Cloud to distribution partners and content delivery networks for delivery to consumer experiences on PCs, smartphones, tablets, smart TVs, gaming consoles and other consumer electronics devices that support the Widevine technology.

“Brightcove’s support for Google Widevine will make it easier than ever for Brightcove customers to implement DRM capabilities that are such a critical element to premium multi-screen video offerings,” said Eric Elia, vice-president of TV solutions at Brightcove. “This will eliminate a great deal of the cost and complexity normally required to implement DRM across the broad range of devices that our customers are reaching.”

Seperately, Brightcove has also introduced its new Video Paywall Solution Framework at NAB. It said the solution combines the scale, reliability and multiscreen reach of its Video Cloud online video platform with paid content, DRM and content protection technologies from several Brightcove Alliance partners.