LG launches 3D sports portal on Smart TVs

LG is launching a 3D sports portal on its Smart TV platform in partnership with digital sports media company Perform.

The Livesports.tv app will offer thousands of hours of live and on-demand sports coverage to LG’s Cinema 3D Smart TV models in the UK, Germany, France, Spain and Italy. The 2D to 3D conversion function built in to the Smart TVs means all content will be available in 3D. Sports featured on the portal will include European and South American football leagues, World Snooker, Australian Rules Football, PSA Squash, mixed martial arts, handball, darts, hockey, tennis, rugby union, rugby league and pool.

All VOD content will be available free of charge with live events offered via various subscription models.

“We are very excited to be integrating Livesports.tv across LG’s Cinema 3D Smart TV. The growth and adoption of connected TVs means they are fast becoming the mainstay in living rooms around the world. This partnership ensures that our digital sports content is now available to LG’s Cinema 3D Smart TV customers across Europe,” said Oliver Slipper, joint-CEO of Perform.