Chello picks up La Liga soccer rights

The Sport1 and Sport2 central and eastern European sports channels have acquired TV rights to games from the Spanish La Liga soccer division. The deal runs for three seasons.

The channels are owned by Liberty Global’s content division Chello Central Europe and the soccer games covered by the rights deal will be aired on Sport1 and Sport2 in the Czech Republic, Hungary and Slovakia. Chello has been offering continuous coverage of Spanish league matches in Hungary since October 2000 and in the Czech Republic and Slovakia since October 2006.