Dolby and Philips launch Dolby 3D

Dolby has teamed up with Philips to launch Dolby 3D, a 3D HD format and set of technologies it says can deliver full HD 3D content to 3D-enabled devices including glasses-free displays.

The technology will be demonstrated at next week’s NAB Show. The focus of the project will be to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices, according to the pair. Dolby 3D is designed to work throughout the chain to deliver glasses-free 3D content that operates over existing distribution systems, according to the companies.

Ramzi Haidamus, executive vice-president, sales and marketing, Dolby Laboratories, said in a statement: “We believe that Dolby 3D can help drive the adoption of 3D – creating a comfortable, customizable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance. Armed with the innovative glasses-free 3D display technology from Philips, based on years of extensive research and development in the field, we plan to bring the same philosophy to 3D that Dolby has brought to the audio space – integrating our technologies and strengths throughout the entire content chain. Consumers will know that when they see Dolby 3D content on a 3D-enabled device, it will look its very best.”