TPSA to turn Orange

Polish telco and pay TV operator TPSA will begin marketing its services under the Orange brand by the end of June. T

he France Telecom-owned company said the rebrand was in keeping with the convergence of fixed and mobile services. TPSA said it hoped the Orange brand would have positive impact on its revenues and profitability, and contribute to growth in customer satisfaction and a decrease in churn in the fixed line segment.

The Orange brand was first introduced in the UK market in 1994 and has been present in Poland since 2005.