DR launches HbbTV TV anytime service with Nordija

Danish public broadcaster DR is launching a pilot HbbTV-based TV anytime service using technology from local technology specialist Nordija.

The new service, Dr Nu, is available via the dr.dk website and is based on Nordija’s fokusOn middleware. Dr Nu enables viewers to watch pre-releases and broadcast shows from DR on HbbTV-compatible TVs. According to DR’s technical project manager Thomas Jensen, the service will run as a pilot this year to evaluate how viewers interact with the service. On completion of the pilot phase, DR will assess the project and evaluate whether to continue with HbbTV services.