thePlatform unveils new VOD packaging features

White-label video publishing provider and technology company thePlatform has unveiled new features to support TV everywhere deployments by service providers.

The company announced two new features of its mpx video publishing system, Subscription Packages and Subscriber Groups, which can be variously combined to create new offerings for consumers. Subscription Packages are collections of content, defined by the operators, such as those that mirror their basic, extended, or premium channel TV line ups, which can be viewed on devices beyond TVs, according to thePlatform.

Subscriber Groups enable operators to segment customers, based on a range of operator-defined filters, such as their paid TV subscription package, geography, acceptable content rating, device type and content viewing preferences. Within thePlatform’s system, subscribers can belong to multiple Subscriber Groups, and can be offered a variety of Subscription Packages to create tailored offerings. Both new features are now available for free to mpx customers.