Virgin Media launches TiVo Red Button

Virgin Media has begun rolling out red button interactivity on its TiVo platform, starting with Sky Sports.

Sky Sports and Sky Sports HD TiVo subscribers can use the red button to view multiple background events. Saturday saw the launch of Football First a service offering extended highlights from Premier League games accessible via the red button. Sky has also developed interactive services for the launch of its Sky Sports F1 channel that Virgin Media TiVo customers will be able to use.

The UK cable operator said further interactive services will be added over the coming weeks and months.

Simon Hunt, product director of TV at Virgin Media said: “With so much excitement building for the biggest sporting events this year we know our customers are going to love the extra dimension these interactive services will bring. From clips and interviews to selectable camera angles and even red button exclusive shows, we’re thrilled to offer Sky Sports subscribers on Virgin Media new ways to experience their favourite sports with even more depth than ever before.”