IMG Media launches sports channel

International producer and distributor IMG Media is launching a 24-hour sports channel after striking a deal with electronics giant Panasonic Avionics Corporation.

The channel – Sport 24 – will initially be available for airline passengers and cruise line passengers after the two companies inked deals with Gulf Air and Norwegian Cruise Liners.

The channel will be broadcast via satellite and will air live coverage of the 2012 Summer Olympic Games, The Barclays Premier League, and Bundesliga, The Masters, The Open Championship and the Ryder Cup, Formula 1, Roland Garros and the Australian Open.

Richard Wise, senior vice president, IMG Media, said: “Sport 24 will revolutionise the way passengers watch live sports on airlines and cruise ships. For the first time ever viewers will be able to enjoy the greatest sporting events live while travelling on business or holidaying abroad. Sport fans will no longer have to miss their favourite team, or event on this new dedicated sports channel.”