e-Vision adds time-shifted e-masala

UAE service provider Etisalat’s e-Vision service has launched a time-shifted version of its Indian channel e-masala.

The channel, e-masala +2, will provide subscribers to the eLife triple-play offering to catch up on the channel’s programming two hours after the initial broadcast.

Rashed Alabbar, vice-president, home product marketing at Etisalat said, “The introduction of e-masala +2 channel enriches our bouquet of TV services and will offer unmatched entertainment to our viewers. It will give our customers added-value with the opportunity to catch-up with the original programme within two hours of its broadcast. This means that customers can conveniently go about their daily lives without the hassle to rush back or miss any of their favourite Hindi, Tamil or Malayalam movies or shows.”