Swisscom launches catch-up platform

Swisscom is launching a new catch-up TV service as it revealed the growing popularity of its on-demand platform.

The telco has begun market testing a service that enables customers to watch programmes from 70 channels up to 24 hours after the original broadcast. Several hundred customers currently have access to the service that the telco said would gradually extend to its entire customer base by mid-year.

Last year, Swisscom had 6.3 million requests for on-demand content from its 600,000 TV customers. It also revealed that its iPad app, which lets users watch Swisscom TV on the device, has been downloaded 150,000 times since launching in July, 2010.