Motorola Barometer highlights changing TV habits

Research from Motorola shows that consumers’ appetite for mobile TV, social TV and connected services is increasing.

Motorola Mobility’s 2011 Media Engagement Barometer, an independent study of video consumption habits among 9,000 consumers in 16 markets, shows that people spend an average of 12 hours online a week. Over half of respondents (61%) said they had discussed a TV programme via a social network.

Mobile TV is also looking increasingly popular, according to the report, with 37% of respondents saying they watch TV services outside the home on a smartphone, tablet, PC or laptop. Almost 35% of 45-54 year olds and 27% of 25-34 year olds said they watch TV on a mobile device once or twice a week.

The popularity of time-shifted TV via DVRs is also increasing. In the UK, 15% of respondents said they watch on-demand TV, compared with 8% in 2010.

“Consumers are constantly connected – and they want ubiquitous access to their content and communities,” said John Burke, senior vice-president and general manager, converged experiences, Motorola Mobility. “They don’t care about the technology to make all of this happen; they simply want it to work and expect it to fit into their daily routines. The convergence trend upon us is a tremendous opportunity for our customers to capitalise on delivering this simple, intuitive experience in the home.”