TV4 launches ‘freemium’ Play service on iPads

Swedish broadcaster TV4 has launched an iPad app for its TV4 Play on-demand service, following earlier launches on the web, on Android devices including Samsung’s Galaxy Tab and on the LG smart TVs.

TV4 Play is based on a ‘freemium’ model, with viewers able to access catch-up content from the group’s linear channel free for seven days after its initial broadcast, with the option to subscribe to TV4 Play Premium, providing access to more content, exclusive previews and archive content.