ODG strikes M-Tel VOD deal

On Demand Group (ODG) has struck a deal with Bulgarian telecoms operator M-Tel to manage its video-on-demand services.

The technology company will implement a marketing campaign aimed at maximising transactional video-on-demand buy rates and subscription video-on-demand subscribers. It marks ODG’s 22nd platform in 14 countries.

“We are delighted to be working with ODG. Its VOD focus, service management and added value marketing skills will allow us to further enhance our services, and combined with our other services, allow us to offer the consumer a total VOD experience to watch content of their choice whenever they want,” said M-Tel’s product and services director Krasen Hinkov.