TV4 outsources onscreen design activities

Swedish free and pay TV broadcaster TV4 is outsourcing its advertising, graphics and on-screen design activities to a new company to be owned by postproduction specialist The Chimney Pot.

The move will see some 30 people move from TV4 to the new entity, which will look after the production of trailers, adverts for various platforms, onscreen graphics and printed material, and ill be headed by TV4’s current advertising director, Johan Fernstedt.