Orange launches new mobile TV offering

Mobile phone operator Orange is launching a raft of new services for customers in the UK including free Sky Sports and access to a range of free-to-air channels.

The operator is launching the offer – titled Swapables – to customers of its top tariff Panther and it includes access to channels including Sky Sports, Sky Sports News, ESPN, Eurosport, At The Races, MTV,  ITV1, Channel 4, Five and WWE.

“We think Swapables make Panther the ultimate smart phone tariff. From unlimited music to live Sky Sports, customers can pick Swapables based on their lifestyle and interests,” said Pippa Dunn, chief marketing officer, consumer, Everything Everywhere.