Nativ and Dolby partner for cloud-based multiscreen audio

Content services company Nativ has partnered with Dolby Laboratories to provide Dolby encoding and audio analysis for any platform or device using Nativ’s newly launched Mio On Demand service.

The new solution will allow content owners to encode in Dolby Digital Plus and Dolby Pulse and use a range of advanced analysis tools to provide a high quality audiovisual experience for multiscreen TV services.

Dolby’s preprocessing and encoding tool, Dolby Media Generator has been integrated with a workflow and delivery tool and will enable content owners to access Dolby’s advanced audio technologies and Nativ’s MioEverywhere platform, without the capital expenditure, according to Nativ.

Mio On Demand, which is based in a secure “private cloud” will allow users to scale up or down as required as usage costs vary according to the volume of ingested, stored, repurposed and distributed content.

Jonathan Jowitt, senior manager, content provider services, Dolby Laboratories said, “With television and movies becoming more easily available on mobiles, PCs and tablets, content owners need to be able to provide the greatest quality experience across all of these devices. With Mio On Demand, there is now a cost effective way of making Dolby Digital Plus available to as many content owners as possible on a transactional basis. For clients seeking a solution to do all the encoding and delivery, Mio On demand can now offer an end to end solution to help meet their needs.”

Mio On Demand will be demonstrated in Dolby Digital Plus at IBC on Dolby’s Stand 2.B28 and Nativ’s Stand 4.A61e