NDS to focus on apps and OTT

Following the product’s launch in March, NDS will demonstrate a number of apps that have been developed independently and that showcase a sample of the functionality possible with the NDS Service Delivery Platform (SDP).

In addition, NDS will be hosting a live walkthrough of an app being developed using the NDS SDP. The NDS SDP provides an open application programming interface (API) that acts as an interface between applications on devices, a service provider’s TV platform and social networks or other internet content. Providing a standard web services interface, the SDP enables the development of a limitless number of applications to complement or control the TV viewing experience, according to NDS.

NDS will also showcase how its solutions provide a unified approach to OTT content delivery, with content securely delivered and integrated into the pay TV experience. The company says its InfiniteTV suite of technologies enable an operator to introduce value added content and services to their platform, with the tools to manage negotiations and OTT delivery of specialised content with multiple business models. Part of the InfiniteTV suite, NDS will demonstrate the InfiniteTV Exchange (ITXg), a business-to-business content marketplace that enables content owners to expand the reach of their content and operators to integrate special interest, OTT programming – in the form of channels – into their pay-TV offering.

NDS will also demo its MediaHighway set-top box software and NDS Snowflake UI.

“As the industry expands and we see new technologies driving change, quality content remains the cornerstone of the pay-TV platform. Our solutions provide an adaptable framework to enable the ultimate viewing experience by adding value to content for both the consumer and the platform operator,” said Dave Habiger, CEO, NDS.

NDS will be exhibiting at IBC on Stand 1.A71